On a recent hurried trip to the grocery store, I picked up a bottle of Seventh Generation Dishwashing Liquid, as my dishsoap of choice these days: Nature Clean (click to read review) was not available at that particular store.
I didn't bother to read the ingredient list on the bottle at the time. And when I got home, I noted something rather strange about the label. It had a top layer that (with difficulty) peeled-back to reveal a second label underneath. It was there that I found the ingredient list.
From the Amazon product page: Ingredients: Aqua (water), sodium lauryl sulfate, lauramine oxide, decyl glucoside and lauryl polyglucose (plant-derived cleaning agents), 1,3 -propanediol (plant-derived foam stabilizer), citric acid (cornstarch-derived water so_ener), sodium chloride (thickener), magnesium chloride (cleaning enhancer), 2-Methyl-4-isothiazolin-3-one & 1,2-Benzisothiazolin-3-one (MIT/BIT) and 5-Chloro-2-methyl-4-isothiazolin-3-one (preservatives).
What an eye-opener that was to read!
Right after the water, sodium lauryl sulfate (a suspected carcinogen) often used in various cleansers because it is cheap. And this at the top of the list, in a supposedly "natural" dishwashing product! The rest of the list didn't read much better. Was the sticky, peel-back label there so that consumers wouldn't bother to read what was inside the bottle?
I had heard about Seventh Generation products for many years but up until this time, had never bought one. As for trying this product, well that didn't happen. I did take it back to the store for a refund and even the customer service rep. who refunded my money was surprised to note what was in this so-called "green" dishwashing liquid. May as well buy the mainstream brands of dishwashing liquid if you aren't concerned about what goes on your dishes, right?
This kind of trickery and misleading of consumers, especially when it comes to supposedly better choices and greener products, really makes me mad!
I found this so disheartening too, considering that many people don't take the time to read ingredient lists still but rather go by a company's reputation for "walking the talk" when it comes to providing a product they can feel good or at least better about using.
Personally, this will be my first and last purchase of any of the Seventh Generation products. I wouldn't trust or support them now, even if they do "clean up their act" in the future.
Overall rating for this product: BAD. 0 out of 5.